Measurement & Optimization
HUB360 Your Personalized All-In-One Portal

HUB360 is your real-time self-serve solution designed to help optimize media and better understand shoppers.

  • Track shopper conversion paths across channels.
  • Measure shopper KPIs in real time.
  • Analyze attribution by media type.
  • Manage and optimize inflight media programming.
CAMPAIGN MEASUREMENT
PULSE REPORTS
Stay Up to Speed

Regularly generated performance reports offering Advertised Brand, Franchise-Level, and Media Analyses.

  • Total & Incremental Sales
  • Trial & Repeat Analysis
  • Reach & Frequency
  • Network, Daypart, and Program Mix
  • Shopper Personality Affinities & Seasonality Trends
MULTI-TOUCH
ATTRIBUTION
Track Your Impact

Multi-Touch Attribution allows you to track and measure your media performance at a more granular level.

  • Track campaign impact at the in-store level and item level.
  • See real-time results that provide actionable insights.
  • Maximize your media spend with inflight optimization.
Catalina’s Measurement & Optimization solutions enable you to connect with your shopper in a more personal, meaningful, and motivating way.
Insights

See our Measurement & Optimization solutions in action.

news

Catalina unveils interactive cough, cold and flu and allergy heat maps

press release

Catalina Launches Interactive Cold & Flu and Allergy Heat Maps to Track Flare-Ups Nationwide

news

Grocery basket size up, store trips down 6 months into pandemic

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