Agencies

Catalina has partnered with top agencies around the world to help them maximize clients’ shopper relationships. Here’s how we can help yours.

Find

Identify your audience and where to best reach them with your message.

Understand

Analyze your consumer data and insights to understand audience behavior.

Activate

Deliver messaging that turns shoppers into buyers and buyers into fans.

Measure

Measure your media performance to optimize your content.

Win-Win for Client & Shopper.

Your CPG clients demand personalization. Your clients’ consumers appreciate receiving offers, messages, and value relevant to their wants and needs. And Catalina has the experience and extensive digital media network to deliver personalization on a mass scale.

By targeting those with particular brand affinities, you engage and convert shoppers most important for growing your clients’ brands.

The Difference Isn’t The Data.

Sure, having the purchase history and behavior data for over 260 million shoppers helps. But it’s what we DO with the data that makes the real difference.

By digging into the data and drawing key insights, we’re able to understand more than just purchase behavior. We can understand the needs and motivations that drive those behaviors.

Equity Wasn’t Built In A Day.

But building brand equity doesn’t have to be a painstaking process, either. Personalized Digital Advertising from Catalina connects consumer behaviors to targeted media to generate:

  • Greater Brand Awareness
  • Unaided Brand Recall
  • Product Trial
  • Repeat Consumption

Which adds up to greater lift and loyalty for your CPG clients.

Optimize & Repeat.

Our closed-loop system measures the actual impact of a campaign based on actual sales - all in real time.

This allows agencies like yours to refine your clients’ messaging and offers inflight gaining both effectiveness and efficiency. Something most clients tend to appreciate.

Catalina’s open ecosystem of solutions is tailored to fit the needs of agencies with CPG clients who want to maximize their customer relationships.
Insights

See our agency solutions in action.

news

Catalina unveils interactive cough, cold and flu and allergy heat maps

press release

Catalina Launches Interactive Cold & Flu and Allergy Heat Maps to Track Flare-Ups Nationwide

news

Catalina 'Nerds' Campaign Highlights The Company's Data And Analytics Savvy

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