Increased customer engagement 
through digital channels

Context
Over the past few years many businesses have increased engagement with their customers through digital channels, offering rewards and providing a more interactive experience & Sainsbury’s recognised this as an area to develop in.

goal

The challenge was to provide a solution that allowed their customers to continue their excellent in-store experience, whilst building loyalty through a digital channel

solution

We provided a digital couponing service with tailored offers to customers based on their purchase history. My Coupons allows customers to select up to 5 offers at one time, following which the associated bonus Nectar points are automatically awarded when the qualifying conditions are met in store or online.

result

  • Exceeded all target KPI’s proving solution drives customer engagement.
  • Recognised by industry experts.
3x
more effective than any other channel

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