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PRODUCTS & SERVICES
Checkout Coupon®
Checkout Coupon® was the first product to combine the effectiveness of behaviour-based targeting with the efficiency of mass marketing. Today it remains the industry standard, allowing consumer packaged goods manufactures to meet multiple objectives, including repertoire pantry-loading and cross category programming. The average redemption rates for this programme range from 8 to 11 percent, which corresponds to six to eight times that of traditional couponing methods.
Catalina Connection Builder, is a data collection and analysis tool that helps support retailer loyalty marketing programmes. Catalina Connection Builder allows retailers to develop reports and conduct in-depth analysis on customer segmentation, category analysis, automated household information and points tracking to enable them to more effectively interact with their customers on a one-to-one basis. Catalina Connection Builder allows for un-aggregated data over a 65-week period to be collected and held online allowing retailers to develop reports and analysis from data exclusive to their chain. Over 1,000 stores across Europe access their customer data through Catalina Connection Builder.
Checkout Prizes® builds product volume and generates in-store/brand excitement by pre-announcing sweepstakes events. The programme encourages consumers to purchase multiple quantities of product, which then automatically enters them in a prize game. Using proprietary randomisation software, Catalina Marketing is able to determine winners based on qualifying purchases (UPCs), and immediately print prize certificates from the Catalina Marketing Network® printer. The programme provides consumers with instant gratification through real-time messages at the point of sale.
Catalina Interactive allows you to communicate with consumers online, based on actual in-store purchase behaviour. Targeted in-store communications provide your consumers with a specific micro Website link and unique promotional code to take part in an integrated brand experience. Through this process, you will be able to gain valuable information and communicate specific messages to each shopper. Whether you want to enhance existing loyalty/points programmes or create new online instant win/sweepstakes programmes, Catalina Interactive is the efficient and effective solution.
Catalina Category Marketing® (CCM) is a behaviour-based merchandising event that drives more efficient volume for the manufacturer, increases loyalty to the retailer and provides high value to the consumer. The 4-week window for a CCM event provides a focal point for trade merchandising collaboration between manufacturer and retailer.
CCM drives volume by communicating flexible, high-value incentives to your most valuable category consumers. The consumers that purchase promoted products receive incentives good toward their next shopping trip. Behaviour-based targeting and redemption slippage create financial efficiency for the manufacturer.
With 30,000 new consumer products introduced each year and historical failure rates for these products ranging from 75% to 90%, new brands need tools that deliver effective and efficient promotional communications to the right audience. The New Product Launch Programme is designed to build new product awareness prior to distribution by pre-announcing new product releases to the highest category/brand indexing households. The three-impression programme can generate significant trial while avoiding subsidisation waste by announcing new arrivals and their location once available in stores. It will also maximize ROI by targeting the most profitable non-trier households with action-inducing incentives.