HOW IT WORKS

Catalina Marketing Retail Services provides innovative customer marketing solutions to over 200 grocery and drug retailers worldwide. Retailers can focus on changing their customers' shopping patterns with targeted communications that motivate them to visit the store more frequently, increase basket size and develop true loyalty.

Retail Services allows clients to achieve the most advanced level of customer relationship management in the industry. Catalina Marketing provides a multi-dimensional understanding of the customer by combining purchase behaviour inside and outside of the store with demographical information, attitudes and preferences. Using an unmatched customer communication platform, the Catalina Marketing Network®, the division makes this information actionable and valuable for retailers

The Network leverages scanned EAN codes and/or loyalty card data to analyse consumer purchase behaviour and automatically respond with strategic promotional messages. This innovative capability allows for more effective targeting, with average redemption rates ranging from 12 to 15 percent, up to ten times that of other traditional promotion methods.