Checkout
Coupon® Checkout Coupon® was the
first product to combine the effectiveness of behaviour-based
targeting with the efficiency of mass marketing.
Today it remains the industry standard, allowing
consumer packaged goods manufactures to meet multiple
objectives, including repertoire pantry-loading
and cross category programming. The average redemption
rates for this programme range from 8 to 11 percent,
which corresponds to six to eight times that of
traditional couponing methods.
Retail Direct Online® Retail Direct Online (RDOL),
is a data collection and analysis tool that helps
support retailer loyalty marketing programmes.
RDOL allows retailers to develop reports and conduct
in-depth analysis on customer segmentation, category
analysis, automated household information and
points tracking to enable them to more effectively
interact with their customers on a one-to-one
basis. RDOL allows for un-aggregated data over
a 65-week period to be collected and held online
allowing retailers to develop reports and analysis
from data exclusive to their chain. Over 1,000
stores across Europe access their customer data
through RDOL.
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