Catalina Marketing Corporation is dedicated to providing targeted marketing services that improve the businesses of both consumer goods manufacturers and retailers, while simultaneously providing real value to consumers. While Catalina Marketing uses technology to deliver one-to-one marketing programmes, we have a sincere regard and concern for protecting the privacy of the information about our clients’ consumers.

We will never release identifying customer information that is provided to us by the retailer without written approval from the consumer and the retailer. Likewise, our participating retailer partners will not jeopardize their customers’ privacy by selling or releasing information obtained from loyalty card applications and/or collected from purchase behaviour without the customer’s permission. We remain in compliance with all legislation, domestically and internationally, that deals with the protection of privacy for the consumer.

Catalina Marketing International
The programmes offered through our international division are very similar to those provided by Catalina Marketing Services. They fall under the same stringent guidelines and standards to protect consumer privacy. All operations in France, Italy, Germany and the United Kingdom and Japan have been examined to ensure that the privacy of our international consumers is protected.

Privacy Policy Restated
Our retailer partners have built a sacred trust with their customers, and we, in turn, have developed that same trust with our retailers. We have made and will continue to make a sincere effort to ensure that our consumers’ privacy is protected. We have no intention of using or processing the information collected through our retailers in such a way that violates a consumer’s right to privacy. All of our programmes are designed to provide value that is relevant to a consumer or household. We will continue to ensure that consumer privacy remains an important component to all of our programmes, by evaluating our processes and developing the appropriate guidelines and counsel for our retail and manufacturer partners.