Catalina Marketing helps retailers manage customer relationships and improve ROI with a comprehensive range of behaviour-based marketing programmes. Retail clients can leverage Catalina Marketing’s impressive insight and access capabilities to promote loyalty and frequency throughout a consumer’s lifecycle.

Retail Services' products give retailers the ability to:

• Create greater customer responses with compelling messages, relevant to their purchase behaviour and lifecycle.
• Bring customers back to the store with advanced loyalty programmes and special incentives based on their purchase volume, frequency and total spending loyalty.
• Challenge competitive threats by reaching your best customers or best prospects and providing them with loyalty-building incentives.
• Launch, maintain or improve a loyalty card programme. Catalina Marketing offers sophisticated frequent shopper, data management and analysis capabilities, giving retailers the advantage of reaching customers in and outside of the store with our targeted, relevant communications.