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our advantage

Manufacturer Benefits

Retailer Benefits

Consumer Benefits

Manufacturer Benefits

Catalina Marketing uses proprietary research and targeted access to create behaviour-based brand relationships with consumers in all phases of the product lifecycle.

Manufacturer Services’ products give brands the ability to:

  • Retain current consumers with strategic loyalty incentives.
  • Improve spending efficiency by leveraging purchase behaviour as a targeting engine.
  • Gain market share by reaching new consumers of a product category.
  • Minimize waste and misredemption with relevant targeting.
  • Compress purchase cycles by inciting consumers to purchase more often.
  • Increase understanding of what motivates consumer behaviour.

With Catalina Marketing, manufacturers get an in-depth understanding of consumer purchase behaviour, making the most of their marketing investment.

 
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TARGETING CHANGE WITH BEHAVIOR-BASED MARKETING
 

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