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For over 20 years, Catalina Marketing
has successfully applied the concepts of behaviour-based
marketing to serve the mutual interests of manufacturers,
retailers
and consumers.
This simple yet revolutionary model has been
the foundation of our companys vision and
growth.
Catalina Marketing offers our clients
better, more efficient marketing services, unrivalled
access to consumers, and unique insight into what
consumers do (and why). Together, we create value
for manufacturers, retailers and consumers by:
- Influencing attitudes with incentives
based on actual purchase history
- Driving units and volume while
reducing purchase cycle times
- Building loyalty and long-term
consumer relationships
- Eliminating waste in promotion
and advertising spending
Catalina Marketing offers retailers
a range of unmatched capabilities to speak one-to-one
with consumers on a mass scale.
- We log over 250 million transactions
per week across more than 21,000 supermarkets
worldwide.
- Our loyalty programmes track
the purchase history of over 100 million household
IDs in the United States.
- We deliver more than 4.5 billion
customized promotional messages each year.
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