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our advantage

Manufacturer Benefits

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Consumer Benefits

Discover The Catalina Advantage

For over 20 years, Catalina Marketing has successfully applied the concepts of behaviour-based marketing to serve the mutual interests of manufacturers, retailers and consumers. This simple yet revolutionary model has been the foundation of our company’s vision and growth.

Catalina Marketing offers our clients better, more efficient marketing services, unrivalled access to consumers, and unique insight into what consumers do (and why). Together, we create value for manufacturers, retailers and consumers by:

  • Influencing attitudes with incentives based on actual purchase history
  • Driving units and volume while reducing purchase cycle times
  • Building loyalty and long-term consumer relationships
  • Eliminating waste in promotion and advertising spending

Catalina Marketing offers retailers a range of unmatched capabilities to speak one-to-one with consumers on a mass scale.

  • We log over 250 million transactions per week across more than 21,000 supermarkets worldwide.
  • Our loyalty programmes track the purchase history of over 100 million household IDs in the United States.
  • We deliver more than 4.5 billion customized promotional messages each year.
 
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TARGETING CHANGE WITH BEHAVIOR-BASED MARKETING
 

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