CORPORATE OVERVIEW

Innovative Vision. Measurable Results.

Catalina Marketing is the global leader in providing behaviour-based communications on a mass scale, targeted to individuals as individuals. Catalina Marketing was founded on the premise that the combination of access to consumers and insight into their actual purchase behaviour would enable more effective, cost-efficient promotions than traditional marketing approaches. Catalina Marketing's innovative approach allows you to better target the relevant audiences for your store and generate a significantly higher response rate. We access consumers’ actual purchasing behaviour to understand their preferences and more effectively communicate with them in-store through incentives, loyalty programmes, sampling and advertising.

Our Breadth and Depth

Catalina Marketing is able to serve clients in multiple industries with the breadth and depth of our capabilities. In the retail industry, Catalina Marketing retrieves about 250 million transactions per week, across more than 21,000 grocery stores. On behalf of our grocery retail clients, we manage one of the sixth largest databases in the world, containing the purchase histories of over 100 million household IDs. Catalina Marketing International reaches more than 45 million shoppers weekly in Europe and Japan. In the pharmaceutical industry, we print over one billion condition-specific informational newsletters in 17,500 pharmacies each year. To you, this means unparalleled access to your consumers and unique insights about their preferences and buying behaviour.